Moddex Support

Breaking the attention barrier of Australias and New Zealands architects.

Breaking the attention barrier of Australias and New Zealands architects.

Services

Art Direction

Advertising

Campaign & Strategy

Client

Moddex Support

Year

2022

Team

Howie Kongstein (Art Director)
Michael Kennedy (Copywriter)

About

To help Moddex break through the "attention barriers" of the architectural world, we developed a campaign focused on the concept of Design Support. We replaced traditional industrial marketing with striking imagery that combined Moddexs unique modular systems with the impressive projects they facilitate.Executed across digital and print platforms, the campaign resonates with architects from Australia to New Zealand. By celebrating the intersection of engineering and aesthetics, we positioned Moddex as the essential partner for efficient, adaptable, and modern infrastructure design.