Caden Office Leasing.
An overall refresh for Caden that would reinvigorate the company’s image. Meet Caden, the largest specialised, and Brisbane’s first independent, office leasing business servicing the Brisbane CBD, and needed an injection of modernity and excitement into their brand.
Company
Edison Agency (2020)
Team
Howie Kongstein (Art Director)
Michael Kennedy (Copywriter)
Romeo Digital (Website Development)
Research
Brand Identity
Art Direction
The Process
A full strategic review.
We started with a full strategic review, followed by a complete rebrand. I created a logo that spoke of Caden as the rising sun in the Brisbane market in a modern way. We were able to smoothly transition the brand and rightfully represent Caden as the dominant office leasing agency in Brisbane. The complete rebrand included web design, social media strategy and content.
The Result
Ready to take on the ‘big guys in town’.
Successfully launching their new brand to the market, Caden was ready for anything. Six months on, the brand was fully established, the size of their team doubled and their social presence increased.