Cinc Group.
Merging four companies to one solid Group. Meet Cinc Group, a company of four dealing with the many challenges of highly complex, project-based construction environments. They find ways to solve problems for their clients while developing offerings that allow them to engage with Cinc across a wider scope of works.
Company
Edison Agency (2023)
Team
Howie Kongstein (Art Director)
Michael Kennedy (Copywriter)
Research
Brand Identity
Art Direction
The Process
Cinched it.
In the process of combining four companies into one unified entity, "cinc group," we created a distinct logo featuring an electric colour palette and solid typography. We developed a logomark that resembles both a diamond, symbolising strength and resilience under pressure, and the letter 'C'. This logomark became the cornerstone of cinc group's brand identity, seamlessly tying together submarks and establishing a cohesive foundation for the new company.
