Elliotts.
A brand and strategy refresh for Elliotts. Meet Elliotts, a leader in industrial safety and personal protective equipment (PPE), renowned for their innovation and superior craftsmanship. Elliotts, came to us with a brand refresh request, consisting of campaign concepts with new hero messaging, packaging design and other marketing collaterals.
Company
Edison Agency (2022)
Team
Howie Kongstein (Art Director)
Michael Kennedy (Copywriter)
Art Direction
Brand Refresh
The Idea
No better protection.
With Elliotts existing dominance in the market, we came up with three concepts that all spoke of Elliotts as the best Personal protective equipment there is. ‘No better protection’, became the new strategy for the company moving forward. Using the logomark ‘E’ around subjects we were able to convey protection and support..
