Grace College.
Refreshed Visual Identity and Art Direction for Grace College. Meet Grace, a UQ on-campus student accommodation community located on the St Lucia Campus of The University of Queensland, Brisbane.
Company
Edison Agency (2021)
Team
Howie Kongstein (Art Director)
Michael Kennedy (Copywriter)
Brand Identity
Art Direction
The Challenge
Historical changes.
Faced with declining enrolment by 2021, something had to change. Founded in 1970 as a women-only institution their brand was outdated and full of religious symbolism. To appeal to more first-year students, they decided to open enrolment to all genders and needed a fresh identity that respected their history while embracing inclusivity.
The Brand
Where you belong.
Crafting Grace College’s new look and feel was a creative endeavor. We partnered with the Board and Principal and drew inspiration from the embracing nature of the College, translating its essence into a brand that exudes modernity and approachability (a diamond shield-type of ‘G’ holding or surrounding the diamonds/students of the college). Our fresh take on the coral red and purple colour palette blended with creative writing forms a visual language that represents an inclusive approach.
The Result
Exceeding expectations.
Our close collaboration with the college led to a multimedia launch campaign backed by a suite of collateral that surpassed expectations. Grace College welcomed its first male and non-binary residents and achieved an impressive 125% of its enrolment target, a 373% YoY increase.
