Valley Fiesta.
A brand new look and feel for the return of Valley Fiesta. Meet Valley Fiesta, Brisbane’s biggest annual street party, filled with live music, local entertainment and pop-up dining. After years of Covid and restrictions on festivals, Brisbane City Council wanted to hit 2022 with a bang, with a fresh look and feel to their street festival ‘Valley Fiesta’. They were after a visual approach rather than the over-used festival-illustration style.
Company
Edison Agency (2022)
Team
Howie Kongstein (Art Director)
Michael Kennedy (Copywriter)
Visual Look and Feel
Art Direction
The Idea
Paint the town Brisbane!
I used the well-known saying ‘paint the town’, as inspiration for the visual approach. Heavily image based, the graphic treatment let us highlight sections of images through the use of brush strokes.
By using transparencies and overlays, we created dimension, colour and life in each expression. It ’s a distinctive treatment that grabbed the attention of locals arts and music lovers, while including the blue and yellow Council colours to strongly brand the Council as the benefactor.
