Acumentis ESG

Tasked with developing a clear and scalable brand identity for the new ESG Advisory division of Acumentis, the objective was to create a visual system that felt recognisably part of the master brand while standing confidently on its own. The strategy focused on moving outside traditional category norms, introducing a brighter, more energised palette to express the brand’s progressive ambition. We delivered a complete visual identity system encompassing a typographic logo, distinct colourways, web concepts and a comprehensive style guide. The entire visual system is anchored in the distinguished monochromatic climate stripes, utilising a highly recognisable element of the ESG sector to create depth and structure across all brand applications. This central graphic element works in harmony with modern typography and custom, intuitive iconography. Complemented by true-to-life photography that captures the scale of Australian infrastructure, the final brand stands as a confident, differentiated extension of the Acumentis master brand.