Vano Studio
Services
Art Direction
Branding
Digital & Web
Client
Vano Studio
Team
Howie Kongstein (Art Director)
About
Launching a high-end hair salon in Brisbane required a brand identity that felt both resilient and deeply personal. We began by developing the name Vano, a portmanteau of the owners, Val and Jono. While the name subtly nods to the idea of "vanity," the brand’s core mission is to redefine that concept as a positive sense of self-worth. The goal was to create a space where clients feel relaxed and taken care of, ultimately leaving the chair with a renewed sense of confidence. The visual identity was built on a foundation of clean lines and minimalist, high-end aesthetics. We paired a refined sans-serif typography with sophisticated photography to create a premium feel across every touchpoint, from the logo and website to social media and physical gift cards. This cohesive system ensures that the Vano Studio experience feels as polished and professional as the services they provide.













