Neylan

Refining the identity of a 40-year legacy.

Refining the identity of a 40-year legacy.

Services

Art Direction

Branding

Digital & Web

Client

Neylan

Year

2024

Team

Howie Kongstein (Art Director)
Gin Poppelwell (Creative Director)
Andie Graham (Copywriter)

About

With a reputation spanning over 40 years, Neylan Architecture is one of Queenslands most respected firms, defined by a thoughtful and place-led approach to the built environment. As the studio evolved across the education, civic and commercial sectors, the challenge was to create a brand identity that felt as structurally sound and permanent as their projects. We repositioned the practice through a strategy-led approach, defining a positioning and brand story that is confident, intelligent and quietly impactful. This refined visual identity is anchored by strong typography and a restrained colour palette, providing a solid architectural framework that gives their craftsmanship room to speak. The new logo is clean and deliberate, designed to sit comfortably alongside both historic and contemporary work, ensuring Neylans commitment to architectural integrity remains clear to both new clients and long-standing collaborators.