Kyco

Kyco is a market disruptor designed to lower energy costs through collective buying power. We modernised the category's typical visual language to take on the "comparasites": those often frustrating comparison sites that dominate the industry. By developing an energetic identity and a character-led launch campaign, we positioned Kyco as a transparent, consumer-first alternative.The project involved a full suite of brand assets, from logo development to a comprehensive style guide and tone of voice. By introducing a central character across YouTube ads and digital site takeovers, we gave the brand a recognisable and friendly face that stands out against the noise.