Moddex.
A campaign based on the idea of “Design Support” for Moddex. Meet Moddex, Australia and New Zealand’s leaders in modular handrails and balustrades. They are makers and suppliers of unique systems that solves the many challenges of civil infrastructure projects as well as those of the defence, construction, mining, transport, education, and public utilities sectors.
Company
Edison Agency (2022)
Team
Howie Kongstein (Art Director)
Michael Kennedy (Copywriter)
Research & Ideation
Advertising Campaign
Art Direction
The Challenge
Breaking through the ‘attention barriers’.
Moddex needed a new campaign that would break through the ‘attention barriers’ of Australia’s and New Zealand’s architects. We needed to create striking, eyeball-grabbing imagery that architects from Perth to Brisbane, and from Cape Reinga to Invercargill would appreciate and, most importantly, remember.
La Quinta Hotel, Queenstown
Captured by Jonathan Young
The Idea
Supporting the finest design.
We crafted a strategy that emphasised Moddex's innovative approach to handrail design by leveraging a curious mashup of Moddex products and their amazing projects.
The Result
A secure go-to solution.
This multi-faceted campaign successfully captured the interest of architects, positioning Moddex as the go-to solution for modern, efficient, and adaptable handrail systems. The campaign was rolled out across multiple platforms, from performance media to social ads and print.