Moddex.
A campaign based on the idea on the speed with which Moddex can bring innovative, new products to market. Meet Moddex, Australia and New Zealand’s leaders in modular handrails and balustrades. They are makers and suppliers of unique systems that solves the many challenges of civil infrastructure projects as well as those of the defence, construction, mining, transport, education, and public utilities sectors.
Company
Edison Agency (2022)
Team
Howie Kongstein (Art Director)
Michael Kennedy (Copywriter)
Research & Ideation
Advertising Campaign
Art Direction
The Idea
From concept to completion in no time.
After working with our client to define specific benefits of the brand to communicate to the market, we established one of the key benefit Moddex delivers is the speed with which they can bring innovative, new products to market. We brought the thought of speed to life with ‘idea to reality’, a print and digital campaign, with products literally growing out of their plans. By doing this we were able to demonstrate how Moddex move swiftly from conceptual solution to manufactured product.
